Hearing Aid Overview

At the Gulf Gate Hearing Center in Sarasota, we offer a wide range of different styles of hearing aid. Your lifestyle, your budget and the degree of your hearing loss are all factors when deciding on the best hearing aid for you.

Here are some of the different types of hearing aid styles offered at our offices.

behind the ear hearing aid

Behind the ear (BTE)

Although one of the larger styles you’ll see on the market, BTE hearing aids more than make up for it with access to more features and a longer battery life than any other style. The sound is guided directly to the ear canal using a specially formed earmold at the end of a tube.

RIC style

Receiver-in-the-ear (RITE) or Receiver-in-canal (RIC)

This is a kind of open-fit style of hearing aid with a thin plastic tube which runs across the outside ear and into the ear canal from the body of the hearing aid (which is located behind the ear). A small soft tip sites inside the ear canal but doesn’t seal it. This means air and sound can still flow naturally to the ear canal. These are smaller than traditional BTE models but easy to operate and still have a range of features available.

in-the-ear style

In-The-Ear (ITE) Hearing Aids

These are custom fit and slot inside your outer ear. The ITE style is a good option for those who prefer to manually adjust their hearing aids, rather using a remote control or app. They come in a wide range of skin tones that are appropriate for people with moderate to severe hearing loss.

completely in canal

Completely-In-Canal (CIC) Hearing Aids

This style fits inside the ear canal. Only the top of the hearing aid or a small clear plastic tail will be shown. Many people who choose CIC hearing aids say that people usually aren’t aware that they are even wearing hearing aids. CIC hearing aids are also best suited for those with mild to moderate hearing loss.

IIC style

Invisible-In-Canal (IIC) Hearing Aids

While every modern hearing aid is small and discreet, the IIC style is by far the least visible of all hearing aids. These hearing aids are made to fit your ear anatomy and fit deeper into your ear canal more than any other type of hearing aid–which makes it nigh on impossible for anyone to notice you are wearing them. Such hearing aids can be used for people with mild to moderate loss of hearing.

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Special Hearing Aid Features

There is a wealth of cutting-edge technology in every hearing aid that we offer, but here are some of the hearing aid technologies we’re most excited about:


livio ai


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Which Hearing Aid is Right for You?

With the huge choice of options when it comes to hearing aids these days, choosing the right one for your needs may seem overwhelming. Whether you value power, features or a discreet form factor, we’re sure to find a hearing aid that best suits you.

But in order to find the right hearing aids for you, we need to first assess your hearing. This helps us to determine exactly which features would suit you best. We’re ready to help you use the latest technology to get you back to living your life the way you want.