Gulf Gate Hearing Aid Center’s Comprehensive Tinnitus Care in Sarasota and Bradenton
“Is there an end to this constant ringing in my ears?” If this sentiment echoes your daily experience, then you are likely grappling with tinnitus.
Research suggests tinnitus affects approximately 15 percent of the general population, with a vast majority, about 80–90 percent, also having aidable hearing loss. But take heart! The trusted hearing care experts at Gulf Gate Hearing Aid Center are gearing up to offer specialized care for tinnitus sufferers in Sarasota and beyond.
Having been the go-to center for thousands of families, physicians, and organizations since 1977, we’re now expanding our services, with our very own Mark Rahman, BC-HIS, becoming an official Tinnitus Care Provider, certified by the International Hearing Society.
Understanding Tinnitus
Often mistaken for a disease in itself, tinnitus is actually a symptom. It’s the perception of a noise that isn’t present externally, ranging from ringing or buzzing to humming and other sounds.
The exact cause of tinnitus remains elusive, but common associations include:
Damage to the inner ear, often coinciding with hearing loss
Ear infections or fluid buildup in the middle ear
Meniere’s disease or earwax buildup
Conditions like hypertension, thyroid issues, diabetes, and even the use of certain medications
Tinnitus Myths Debunked
With tinnitus being so prevalent, many misconceptions have sprung up around it. Let’s set the record straight on these myths!
"Tinnitus is just ringing in the ears"
While many experience ringing, others hear buzzing, humming, or even roaring.
"Only the elderly get tinnitus"
Tinnitus can affect anyone, regardless of age.
"There's nothing you can do about tinnitus"
While there is no “cure” per se, there are numerous treatments to manage and reduce the impact of tinnitus.
How We Approach Tinnitus at Gulf Gate
A diverse group of passionate professionals, each bringing unique skills and experiences to drive innovation and excellence in every project we undertake.

Comprehensive Assessment
Before charting a course for relief, we begin with a detailed hearing and tinnitus assessment. This helps identify any associated hearing loss or other factors potentially contributing to your tinnitus.

Sound Therapy
This involves introducing a consistent ambient sound to help mask the tinnitus, aiding especially those who find tinnitus disturbs their sleep or concentration.

Counseling & Support
Cognitive Behavioral Therapy (CBT) has shown promise in alleviating the distress caused by tinnitus. We aim to empower our patients with coping techniques and strategies, allowing them to reclaim their peace of mind.

Personalized Treatment Plan
Recognizing that tinnitus is deeply individual, we craft tailored management solutions, ranging from hearing aids equipped with tinnitus-masking features to other tinnitus relief technologies.
Frequently Asked Questions About Tinnitus
If you have any other questions, please reach out to us.